Following the passing of their Auntie Haulwen, the family at Fresh & Clean wanted to pay homage to the legacy Haulwen built over many years of running the business and give the shop a fresh identity.

We wanted to modernise the branding to align with their vision for the future of the business whilst also reflecting the personal and family-run side of it. I worked on creating a crisp and fresh identity with a timeless feel, stepping away from current industry trends and instead aligning it with the shops historical high street location.

Adding bespoke illustrations brings the brand to life with a crisp, country look I hoped to achieve to attract both their personal and commercial customers!

My favourite part of it all is the H featured within the logo so Haulwen will always be at the heart of the business​.

Fresh & Clean booked...

The Refresh
Added Bespoke Illustrations